“Building a business from scratch is hard. You can have all the right elements, but still not be getting where you want to be. I was constantly pushing – working all the time, and never feeling like I had done enough.
This process really challenged me to start a journey of self-awareness. I am fascinated by the mind, and it felt like everything kept coming back to mindset. I had never taken to time to stop and look at myself deeply.
I’ve become braver in being honest with myself about myself. At first, I was trying to hide stuff and stay in my comfort zone. I had to be honest with myself, and recognise when I was doing that. Now it’s becoming a habit to analyse my reactions in certain situations. Not trying to lie, or to hide, or to run, but just being fully authentic.”